The Born Free Foundation

Here at The Coastal Soap Company we care about the well-being of all animals and the protection of the natural environment. We believe that we are not apart from nature but act as just one cog in the mechanism of all life. Therefore we are committed to being sustainable and seek out causes that support our views. We believe that until all of earth's lifeforms and eco-systems are safe and thriving, we are not creating a better future for future generations; and that it its the role of everyone to achieve this. 

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One foundation that shares our views are the Born Free Foundation. This incredible organisation is passionate about wild animal welfare and Compassionate Conservation. Founded by Virginia McKenna OBE, Will Travers OBE and Bill Travers MBE in 1984, they work tirelessly to stop the exploitation and suffering of individual animals living in captivity or in the wild. From the start, they’ve campaigned for a future where animals and people can co-exist and where threatened and endangered species are protected for generations to come.


As a leading wildlife charity, Born Free oppose the exploitation of wild animals in captivity and campaign to keep them where they belong – in the wild. They promote Compassionate Conservation to enhance the survival of threatened species in the wild and protect natural habitats while respecting the needs and safeguarding the welfare of individual animals. They also seek to have a positive impact on animals in the wild and protect their ecosystems in perpetuity, for their own intrinsic value and for the critical roles they play within the natural world. 


As part of working towards leaving this planet in a better shape than we found it, we are proud to support the work of Born Free. Therefore with every purchase of any Into the Blue product range, we shall be committing a percentage of sales to supporting their Orca Lab project. Based in Canada and headed by Dr Paul Spong, OrcaLab is the world’s longest field study of wild orca and has monitored these cetaceans off the coast of British Colombia for more than 40 years.


Their goal is to monitor the resident population of wild orca and use findings to conserve and raise public awareness around the social complexities of orca. As well as research and monitoring, OrcaLab's work also includes vital conservation, including preservation of orca habitats. In addition, OrcaLab campaigns to end the dismal era of commercial whaling, halt the exploitation of keeping cetaceans in captivity for entertainment, and pushes for the release and rehabilitation of individual captive orca.Even if you choose not to purchase one of our products today, we encourage you to check out the foundations incredible work and support them in any way possible!!